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About the company

Ehituse ABC is the oldest and most experienced retail and wholesale chain of construction materials in Estonia. The first store was opened by the Famar-Desi company in 1995, but it was given the name Ehituse ABC only in 1999. Today, the company belongs to the Saint-Gobain group, which is one of the 100 most successful companies in the world, but the name of the chain is still used. There are 11 stores in Estonia, the largest of which is located in Tallinn at Peterburi tee 71; two stores are also in Latvia. The goods sold include general construction materials, interior decoration materials, sanitary ware, heating and ventilation products, hardware products, electrical products and construction chemistry.

Company history:


On 14 November AS Desintegraator and AS Famar-Kauba establish the joint undertaking AS Famar Desi.


The company opens its first construction material store in Tallinn at Peterburi tee 71.


The trade mark Ehituse ABC is launched. 


Stores are opened all over Estonia. 


On 1 April the Optimera Group of Saint-Gobain Distribution Nordic obtains Famar Desi AS; the company continues to use the name Ehituse ABC.


Development of processes in the company according to the international principles of the Saint-Gobain Group. 


Reconstruction of stores and active introduction of trade mark and product selection to private and business customers.


The company celebrates its 20th and the trade mark its 15th anniversary.



The mission of AS Optimera Estonia is to supply people with human- and eco-friendly construction materials in order to improve their personal environment. 


Optimera Estonia is the leading seller of construction materials, finishing and interior design goods and garden products, offering customers modern and eco-friendly solutions.

Our company and its employees are reliable, professional and customer friendly. The company follows the modern management and quality system and occupational safety requirements of the Saint-Gobain Group. 

Business concept

Optimera Estonia creates value to its customers, efficiently supplying them with construction materials and related services. This is done with competent staff and advanced solutions.

 Objectives of Optimera Estonia

  • Achieving a leading position in the Estonian market of construction materials
  • Focussing on sales of a clearly limited product selection
  • Focussing on sales of construction, finishing and interior design materials, electrical, sanitary ware, heating and ventilation systems, and the materials, tools and equipment necessary for construction
  • Innovations in product selection in order to offer customers a modern product selection and new ideas
  • Efficient management of the product range and improving the security of supply
  • Achieving exemplary and uniform customer service in all stores
  • Creating a safe working environment for employees and a pleasant purchasing environment for customers
  • Active development of own brands in order to offer equal quality with a better price to known and expensive brands